.png)
.png)
INTRODUCING GENZ INSURERS
.png)
.png){kind=small}
.png)
.png){kind=small}
.png)
.png){kind=small}
.png){kind=small}
.png)
.png)
.png)
.png)
We did a survey for persons aged 16 to 25 to reinforce the research done by our seniors to help in our solution. Here are our findings!
DO YOUTHS PLAY MOBILE GAMES?
.png)
Question: How often do you play Mobile games
.png)
Wow it seems not a lot of youths spend time on mobile games!
HOW ARE THEY SPENDING THEIR FREE TIME ?
-
Social Media
-
Watching youtube / shows / drama
-
Exercising
For youths that responded:
VERY RARELY, NOT AT ALL
WHY?
MOBILE GAMES ARE NOT FUN
DO NOT HAVE THE TIME
LOSE INTEREST QUICKLY
.png)
.png)
HOW DO YOUTHS FEEL ABOUT AN INSURANCE GAME?
.png)
65.83%
stated that they wouldn't mind trying a game on insurance
19.8% stated no
​
DO YOUTHS THINK THAT AN INSURANCE GAME WILL ENTICE THEM TO LEARN ABOUT INSURANCE?
57.4% Stated Yes
37.6% Stated NO
.png)
.png)
.png)
SELF RESEARCH OR MOBILE GAME
YOUTHS ARE MIXED BETWEEN GAMES & SELF RESEARCH!
When asked if they preferred self research or a mobile game:
SELF RESEARCH
-
Can explore on their own
-
Saves time
-
Efficient
mobile game
Depends
MOBILE GAME
-
More enjoyable / less boring than self research
-
Easier
self research
WILL THE DEMOGRAPHIC BOTHER TO LEARN INSURANCE ?
A MAJOR PROBLEM IDENTIFIED!!
76% stated that they need to feel that insurance is relevant in their lives in order to want to learn it
When they feel that they need to buy insurance
Seniors already identified that youths have insurance bought by their parents / don't feel the need to buy
