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INTRODUCING GENZ INSURERS
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Assumption:
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Most youths like to play games in their free time.
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Hypothesis: Youths spend the most amount of time playing games on their phones than other mobile apps.
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How did we execute our experiment?
30 participants
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Observe our friend groups in and out of school
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Each participant to send a screenshot of their screen timing
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Screen timing is based on weekly average
Analyse each screen timing
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Observations
01
Many participants talk about their investment holdings in school. They check their value on a regular basis and share their portfolio with each other.
02
Participants are easily influenced by their peers into playing a game.
03
All participants use Whatsapp and/or Telegram to communicate with other people.
Screen Time of Youths
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40% of participants spend more than 10hrs a week playing mobile games.
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Some participants spend most of their time on PC games rather than mobile games.
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More than 50% of participants spend more than 20hrs a week on social media.
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14 out of 30 participants has broker app in their phone. ( Tiger Broker & MooMoo)
Interesting Findings:
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Youths use Instagram and Tik Tok the most:
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18/30
had Instagram in their top 3 most used apps
14/30
had Tik Tok in their top 3 most used apps
24/30
had Tik Tok/ Instagram in their top 3 most used apps
Attention span on Tik Tok is High
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2 Hours
Average time spent on TikTok per day
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Average time spent on Instagram per day
1 Hour 18 Mins
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