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INTRODUCING GENZ INSURERS
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SOCIAL MEDIA MARKETING
WHY?
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YOUTHS ARE ON SOCIAL MEDIA
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According to our day-in-the-life experiment results:
4.33/5
Youths have social media in their top 3 most used apps
USERS ARE MORE RECEPTIVE TO MESSAGES
According to MarketingSherpa:
90%
of online adults ages 18 to 34 are likely to follow a brand on social media
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Online users find social media content to be valuable as social media allows more personal connection.
The material you post on these platforms helps you express your brand voice and adds to the personality of your brand.
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COST EFFECTIVENSS
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The majority of your social media marketing will come from devoting time to writing, publishing, and engaging in dialogue with your fans and followers.
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84% of marketers were able to generate increased traffic with as little as :
hours of effort spent on social media per week.
6
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Cost per thousand impressions on social media can be as low as :
$2.50
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CHANNELS USED
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INSTAGRAM:
TIK TOK:
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Second largest Social Media platform
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85% of Instagram users in Singapore are between 16 and 24 year old
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Third largest Social Media Platform
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Rapidly increasing (146% Y-O-Y increase in 2021)
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Short video format helps captivate users wtith short attention span
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ACCORDING TO OUR DAY IN THE LIFE EXPERIMENT:
Among youths:
Instagram and TikTok are the most used social media apps by a significant amount
Average hours spent per day on:
Instagram: 1h 18 mins
TikTok: 2 hours
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OUR CONTENT
Infographics
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Infographics teaching basic insurance terms
Short but insightful with financial advice provided
Quizzes
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Short quizzes to engage followers and garner interest in financial matters
Videos
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Short engaging videos teaching on financial matters
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OUR FEED:
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OUR Tik Tok:
ESTIMATED COST
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Cost of producing infographics is $0
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Cost of producing infographics is $0
Cost of producing videos is USD 25 /Month
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Target advertising
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Tik Tok
Pricing Model:
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Cost per engagement: $0.01-0.05.
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Cost per click: $0.40-$0.70
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Cost per one thousand impressions : $2.50-$3.50
Type of Ads:
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Brand Takeovers
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In - Feed Ads
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Hashtag Challenges
Minimum Cost: $500/ campaign
Pricing Model:
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Avergae cost per click: $1
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Average per one thousand view : $10
How to optimise marketing
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Display the Message Upfront: 63% of TikTok ads with the highest CTR follow this strateg
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Add an Emotional Element: Strategy of over 50% of best running TikTok Ads
Vertical videos: 25% higher watch through rate on VVs