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INTRODUCING GENZ INSURERS
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Discord Secondary Research
Discord provides video, call, and text chatting options, and is geared towards helping the gaming community find and connect with each other.
WHY WE CHOOSE IT?
Discord is a major player for many brands' game community building strategies.
It ability to obtain a ready base of our target audience to promote our game.
It also gives us the ability to get vital feedback on our game. Gamers will be more than happy to point out issues and bugs once they play the beta version. This can lead to improvements in features and help our game become top-notch.
Discord is also ideal for sharing pre-release or beta versions of a game.
DISCORD
The platform has more than 150 million active users each month, up from 56 million in 2019, with nearly 80 per cent logging in from outside North America.
3% of teens from United States say Discord is their favorite form of social media.
The Average User of Discord Spends
280 Minutes a Month on the Platform.
More recently, the average age of discord users is around 16 years old.
Most Discord users from 12-23 years old use Discord for daily life, such as connecting with classmates, gamers, and friends.
While adults working from home flocked to Zoom, their children were downloading Discord to socialise with other young people through text and audio and video calls in groups known as servers.
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